Product Manager building growth systems
I build revenue-driving product experiences across e-commerce systems, experimentation, and AI-powered workflows.
₹1.67Cr+
monthly revenue from A/B testing
500+
bundle SKUs automated
20→14%
checkout diversion reduced
25.71%
add-to-cart rate lift
Chatbot QA
AI chatbot QA test scenarios
Process Map
2 initiation paths, 8 departments, 4 stage gates
About Me
Building products that drive growth & measurable impact
I'm Arunesh Kumar, a Product Manager focused on growth, experimentation, and digital systems. My work sits at the intersection of product, analytics, UX, business impact, and compliance.
At Sierra Living Concepts, I build and optimise e-commerce features for a D2C furniture brand serving the U.S. market — spanning pricing systems, checkout UX, payment compliance, chatbot improvement processes, accessibility, and internal tooling — turning operational gaps into automated, revenue-protecting systems.
I enjoy solving messy problems, understanding user behavior, and coordinating across engineering, design, pricing, and operations to turn insight into scalable systems, experiments, and measurable business value.
Overview
Five spaces, one story
Dedicated sections below for Projects, AI systems, Experience, Case Studies, and Ul and Artifacts — scroll down for a preview of each.
Case Studies
Three problems, three complete stories
Each one walks from discovery to root cause to shipped solution to measured impact.
AI Systems
AI systems built for leverage
Two AI-powered systems designed to amplify PM and growth workflows through structured intelligence.
Experience
Experience snapshot
Three roles, each with real, measurable ownership.
Current role
Sierra Living Concepts
Product Manager
- Designed and executed 20+ product-page A/B tests, lifting add-to-cart rate by 25.71% and adding ₹1.67Cr in monthly revenue.
- Identified $600–$1,000+ per-SKU pricing mismatches across 500+ bundled SKUs and drove an automated pricing cascade, protecting ₹35–40L in monthly revenue.
- Diagnosed ATC-to-checkout friction via Clarity recordings and BI dashboards; redesigned the checkout flow, cutting drop-offs from 20% to 14% and contributing ₹1.2Cr in monthly revenue.
- Built a real-time pricing calculator for U.S. sales, cutting quote turnaround from 1–2 days to real-time and improving close rates by 30% — ₹1.5Cr in additional monthly revenue.
- Led PCI DSS compliance migration from SAQ D to SAQ A via an Authorize.net hosted integration, later iterating to an embedded iframe checkout.
- Manages QA for an AI support chatbot — running structured evaluation across 5 test scenarios with detailed error-categorised reports, taking recommendation relevance from largely irrelevant to contextually accurate.
Previous role
Sierra Living Concepts
Management Trainee, Product Strategy
- Coordinated across sourcing, pricing, finance, operations, design, and marketing teams to execute new product launches — end-to-end exposure to the product development lifecycle from planning to go-live.
- Conducted market, competitor, and feasibility research for a Kids' Furniture expansion into the U.S. market.
- Introduced four new products in the Daybeds category, contributing to 158% category sales growth.
Previous role
BoostGrad
Growth & Analytics
- Conducted market, competitor, and audience research contributing to a 12x expansion in brand reach.
- Analysed campaign and user behaviour data via GA4, translating findings into product and positioning recommendations for stakeholders.
UI and Artifacts
Real process documentation, not mockups
A New Product Development process map built and adopted at Sierra Living Concepts as the standard operating procedure.